Coaching Agreement with Brian Cooke

 Last updated: August 17, 2025

Please read this agreement carefully before beginning (or continuing) coaching with Brian Cooke.

Introduction to Coaching with Brian Cooke

Hi! Congratulations on taking a big step toward finding and trusting the right coach to help you excel and advance.

My coaching will help you clarify your goals, recognize your strengths, acknowledge your blind spots, sharpen your competitive edge, and commit to a plan and practice to advance your business, career, and life beyond work.

This agreement – based on my 30+ years of successful coaching in sport, business, education, NPOs and the public sector - outlines the terms, coaching approach, and commitment required for beginning and continuing a coaching relationship with me.

While I am thrilled to help you learn and advance, it is essential for a coach and client to agree and align on the purpose, goals, and approach for coaching and leadership development.

If this agreement is not suitable for you, I encourage you (and will help you if you ask me) to find another professional to assist you.

By separate agreement, we will develop and commit to a coaching program that best suits and supports your own unique goals, ambitions, intentions. Your purchase and payment for my coaching services will confirm your acceptance of these terms and conditions for my coaching.

By continuing to access, use, and compensate me for my coaching services, I am delighted you are accepting the terms of this coaching agreement.

Thank you.

~ bc

Brian Cooke’s Experience and Coaching Emphasis

As a consultant and coach, I have deep experience coaching leaders in design, engineering, construction, manufacturing, finance, startups, life sciences, medical devices, healthcare, real estate, sports, entertainment, communications, NPOs, universities, and collegiate athletics.

Leaders trust my coaching to help them:

  • excel in their current role
  • lead a new team or venture
  • strengthen communication and relationships
  • solve complex problems
  • negotiate favorable agreements
  • assess and evaluate potential risk and rewards
  • learn and bounceback from setbacks
  • navigate change and career transitions – including retirement
  • care for their health while creating wealth
  • plan, prepare, and invest in their goals for life beyond work

I founded my coaching and consulting practice in 1994 and continue to enjoy building a respected international practice that has influenced thousands of founders, executives, directors, and emerging leaders who think big and do amazing things!

Here are 7 things I promise leaders I coach:

  • I will be optimistic and highlight things you do well
  • I will ask good questions
  • I will earn your trust
  • I will challenge you at times to do something different
  • I will have a sense of humor and enjoy laughing with you
  • I will help you be present and committed to your big intention!

I live in Albuquerque NM and Los Angeles CA and coach leaders throughout the world.

Your Goals and Objectives for Coaching with Brian

When we begin and as you continue coaching with Brian it is essential that you ask me to help you focus on specific topics, issues and questions that matter most for you.

My coaching on one or more of the following topics may help you:

  • Recognize your leadership strengths, capabilities, and natural tendencies
  • Discuss leadership roles and projects that are well-suited for your strengths
  • Recognize and consider roles and assignments that you may find difficult or problematic
  • Clarify things you are doing well in your current role and things you may need to do better or different
  • Clarify key people and relationships in your network that determine or influence your performance and advancement
  • Develop a plan and practice to strengthen your communication and collaboration with key people
  • Identify and address one or more specific problems or challenges you are facing
  • Develop a plan and practice to solve a complex problem or tackle a difficult challenge
  • Clarify your longer-term vision, ambition, motivation, commitment, and goals for professional development and advancement
  • Discuss how your goals for professional achievement align with intentions for your personal health, wealth, and lifestyle
  • Create a development plan and practice to accelerate and achieve your near-term and long-term professional and personal goals
  • Identify one or more specific opportunities for you to step up to the next level and advance your business and career
  • Clarify roles and opportunities that are well-suited for your leadership and professional success
  • Recognize risks and limitations you may need to overcome to achieve your goals
  • Help you lead and proceed with realistic optimism and unconditional confidence no matter the score or performance result!

Detailed Terms and Conditions for this Coaching Agreement

Description of Coaching with Brian:

Coaching is a collaborative agreement between Brian (the Coach) and YOU (the Client) that encourages, supports and at times may inspire You to learn, grow, and be well-prepared and positioned to achieve your personal, professional or business goals.

Client’s Responsibility

You (the Client) acknowledge that coaching is a comprehensive process that may involve different areas of your life, including work, finances, health, relationships, education and recreation.

You understand and agree coaching is not therapy and does not substitute for therapy or medical attention that may in some cases be needed or advisable.

You understand and agree that You are solely responsible for deciding how to receive, interpret, and act in response to your coaching, therapy, legal counsel, medical, and other advice.

You agree You are solely responsible for maintaining and managing your own physical, mental and emotional well-being, decisions, choices, actions and the results or outcomes that may follow or develop during the term of your coaching relationship, communication, and interactions with Brian (the Coach).

Ethics

Brian is committed to and bound by the International Coaching Federation (ICF) code of ethics and confidentiality that is an essential foundation for trust, respect, professionalism, and mutual honesty, integrity, and accountability between the Coach and You (the Client).

Confidentiality

Unlike a doctor-patient or lawyer-client relationship, a coaching relationship does not have a legally recognized "privilege." In short, Brian is committed to keeping your information private, but that commitment is an ethical one, not a legal one. If you have a question or concern about confidentiality of information you share with Brian, please be sure You communicate your concern and expectations for non-disclosure of specific information you consider confidential before you share the information with Brian. Thank you!

Limitations on Confidentiality

Although Brian strives to maintain confidentiality in all communication with each client (You), some information may not be protected. This includes information Brian knew prior to your disclosure, is public, or is from a third party. Brian will let you know when these exceptions apply. To the best of his knowledge and ability, Brian will disclose and communicate these limitations to You as they may develop during the course of this Agreement.

Termination

Either the Client or the Coach (Brian) may terminate this Agreement at any time with verbal or written notice. If you are a current client who has decided to change or end our coaching relationship, I will appreciate you talking with me directly. In most cases, I am sure we will celebrate the work we have accomplished together!

Limited Liability

Except as expressly provided in this Agreement, Brian makes no guarantees, representations or warranties of any kind or nature, express or implied with respect to the coaching services negotiated, agreed upon and rendered.

Notwithstanding any damages You might incur, the entire liability of Brian Cooke (aka Brian Cooke.me and BCedX) under any provision of this Coaching Agreement shall be limited to the amount actually paid by You for Brian’s Service or $100 USD if have not made a purchase.

Dispute Resolution and Informal Negotiation

If You have any concern about this Coaching Agreement, please first try to resolve your dispute informally by contacting and communicating directly with Brian.

Governing Law

This Coaching Agreement is governed by and construed in accordance with the laws of the State of New Mexico applicable to agreements made and to be entirely performed within the State of New Mexico without regard to its conflict of law principles.

Changes to this Coaching Agreement

We review and may update this Coaching Agreement at any time. Changes will be posted on this Website page. By continuing your coaching relationship with Brian, You agree to be bound by the Coaching Agreement posted on our Website. We encourage you to review our Coaching Agreement periodically. We will notify you in advance by email before we make any significant material change to the Agreement. What constitutes a material change will be determined at Brian’s sole discretion.

Confirmation You Accept the Terms of this Agreement

By continuing to access, use, and/or compensate Brian (the Coach) for his coaching Service and website (BrianCooke.me), you are accepting the Terms of this Coaching Agreement.

By separate and complementary agreement, we will develop and begin (or continue) a customized coaching program that best suits and supports your own specific goals, ambitions, and intentions for coaching, learning, and professional development.  

If you do not accept this Agreement, in whole or in part, please stop using our Website and discontinue coaching with Brian.

Learn fast. Let’s do big things together!

Thank you.

~ bc

Contact Us

If you have any questions about this Coaching Agreement, You can contact us:

By email: [email protected]

By visiting this page on our website: https://briancooke.me/ask-brian