Master the Cut. Create space for new growth.

Master gardeners don’t just plant. They cut.

By deadheading spent blooms and trimming old growth, skillful gardeners create space, guide, and enable a plant to grow new flowers.

Spring is arriving in the northern hemisphere.

It’s time to cut, trim, and plant new seeds! 🌱

With 7 Short Words, the CEO of United Airlines Just Taught a Brilliant Lesson in Leadership  | Inc.

“Many of you will remember in United’s past that storm clouds like this caused United to furlough employees, defer aircraft orders, downgrade to regional jets, go through cost-cutting exercises, delay investments in the future, etc.  We are not going to do that."

The Infinite Game: What Artists Know That Founders Don’t  | NFX

AI is shifting founders (and investors) attention from building to creative art. Thinking like an artist is now a competitive edge. Execution is becoming automated. Creativity is becoming an Edge. 

Write Your Obituary Before Your Resume  | Deb Liu via Substack

A pre-mortem of your life can change the way you live and work. Here’s a practical guide to charting a course for a career with few or no regrets.

Why You’re Wasting Your Time Worrying About Running Out of Money  | Dan Haylett

You’re not going to run out of money. Almost nobody does. Here's data to confirm you are likely earning, investing, and saving enough. For most people I coach who are planning for retirement, you have the money. You are doing the hard part. Now do the harder part - use and enjoy it!

Society Needs A Doctor’s Prescription For Nature  | NOEMA

Step outside, unplug, and take someone with you. Science and medical data confirm awareness and appreciation of nature enables better health for individuals and communities.

Here are books, media, and music influencing my coaching:

• 10 Good Books on my Kindle  | April 2026 | Brian Cooke
• Security video captures Alice the elephant’s great escape  | "Because sometimes a girl has to enjoy a walk" (2026) via KOAT Albuquerque on YouTube
• Rossini: Largo al factotum from the opera Il barbiere di Siviglia  | Michael Arivony with Orchestra Bonn (2023) sing Figaro, Figaro, Figaro (1816) via YouTube
• Brother Jack McDuff Quartet (Live video)  | Jack McDuff - organ; Red Holloway - tenor sax; George Benson - guitar; Joe Dukes - drums (1964) Festival gig in France via YouTube
• Welcome to Hollywood, Edwin Diaz!  | Pitcher enters Dodger Stadium with live trumpets (2026) via SportsNet LA on X

I coach leaders and teams who do big things.

Let's GO! 🚀

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