BCedX

A short read for leaders. Curated by Brian Cooke. Published on Fridays. Free.

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Stand Up. Loss is a Fire that Forges Steel.

Chess Board Checkmate Fallen King Chess Piece

It’s easy to talk about winning. Everyone loves a winner. There is little love for losers.

Yet the most memorable champions in life, sport, and business fail, and sometimes fail again, before bouncing back to win at the highest level.

Loss is a fire that forges steel for leaders with big competitive intentions.

Loss tests our commitment and character. It reminds us to master the fundamentals and signals when to adapt, pivot, or build anew.

We all get knocked down.

At our best, we learn from loss and stand up smarter and stronger! ⚔️


Welcome to the Blank Name Tag Club  | Deb Liu via Substack

If you were beginning fresh today by choice or by chance with no title, no business affiliation, a blank LinkedIn page, and an opportunity to chart your own course, what would you write on your headline or name tag?🎬


7 Letters to Write Before You Turn 70  | AOM

Some messages are too important to leave unsaid. A card or letter is one of the most powerful ways to strengthen relationships and craft a lasting legacy.✍️


Relentless Forward Progress  | Mike Fisher via Substack

Endurance, the ability to keep going when everything hurts, is an underrated leadership skill. Keep taking in fuel. Run to the next aid station. Never quit at the bottom. No one finishes alone.🚑


Break up with your chair. Learn the power of a deep squat.  | Fit & Well

Modern chair sitting degrades our lower-body mobility and posture. Practice a deep squat to restore your hips and strengthen your ankles.🏋🏻


Electric Pitches and Dance Moves: An Unforgettable MLB Debut  | MLB

 Celebrate achievements. Dance when you can. A fun reminder of why we love the game. ⚾🔥


Here are books, media, and music influencing my coaching:

10 Good Books on my Kindle  | September 2026 | Brian Cooke

The Billy Joel Interview  | Rick Beato (2026) via YouTube

Lilacs Op. 21 No.5  | Rachmaninoff (1902) via YouTube

Swinging On a Star  | Bing Crosby (1944) via YouTube

I Got a Name  | Jim Croce (1973) via YouTube

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BCedX

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